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Horse Sense Business Sense
6919 Meadows Town Road
Marshall, North Carolina 28753

Phone: (828) 683-7304
Fax: (828) 683-6281






Business Sense is a proud member of the
Horse Sense OTC Family









Horse Sense Business Sense helps professionals in the many fields of Equine Assisted Practices offer top-level programs in their communities through workshops/trainings, symposiums & conferences, consulting & immersion programs, curriculums, a working student program, and much more.

Over a decade ago, Horse Sense began the journey into becoming a top-notch EAP/EAL facility. We are eager to help other Therapeutic Horsemanship, Equine Assisted Psychotherapy and Equine Assisted Learning programs make it, and make a difference, in their community.

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What's New at Business Sense?


Holy Smokes! It's (the end of ) June already?!

As I sat down to prepare this blog post, it struck me, "Oh wow, it's (the end of) JUNE already!"  It has been a fantastic year at HorseSense so far this year - if you are a regular reader of our newsletter, you KNOW we have been busy! 

So how do we keep it all going when it seems like time is just flying by?  Planning, planning and more planning.  I've written about the importance of planning during the slower times of the year, and these are the times when we really rely on the fact that we have put things in place ahead of time.    

So, in six months, when I wake up on a crisp wintry morning and want to hibernate just a little, I remember how crazy busy we will be over the summer.  I dream a little and I plan a lot!  I stay in touch with my team, making sure we are talking together about what worked over the previous year and how we can improve things going forward.  There is never a down time when you are passionate about your business.   

We hope to see you on the farm yet this summer!  There are still some amazing educational opportunities on the calendar - events that have been MONTHS in the planning!    

Happy Trails!



Foundation Before Specialization or, Walk before you Run

From his days studying martial arts, Parelli recognized that there are levels of proficiency in any endeavor, including Natural Horsemanship, with different skillsets developed at each level. Parelli utilizes this concept to set up his horsemanship program into levels as well. Over the years, the Parelli™ organization has created several sets of the Parelli Levels curriculum, all of which I enjoy, as I like to see the development and progressive distillation of the ideas. The first level package I trained with in 1999 included a VCR tape, pocket guides and an audio CD, which I still watch and listen to today. I am particularly a fan of the “red” Level 1 materials from 2004 and the “blue” Level 2 materials from 2005. These particular sets contain a wealth of theory and other information contributing to the learning process, material I reference often when working with new Equine Specialists or mental health professionals. The newest version is a combination of the Level 1 and 2 pack (2009) The Parelli™ home study material evolved over the years. Any of these packs, old or new, can improve your knowledge skills and effectiveness as a horseperson.

Parelli’s Level 1 material focuses on basic safety with horses and deconstructs traditional beliefs and approaches to horsemanship. Level 2 focuses on developing confidence with horses, and reworks and reframes basic principles, marrying it...

Click to read more ...


Getting Past the Wintertime Blahs

The holidays are actually over. You have even managed to put the last of the holiday decorations away until next year. The end of the year seemed to race by; in contrast, January and February feel as if they are dragging on forever. You have the wintertime blahs. One of the defintions of blah is: "a state of weariness, boredom or a general lack of interest in life."

How do you move past the "blahs?"  First, don't wait for someone else to do it for you.  YOU have the tools to move forward. Look ahead in your calendar. Is there a vacation coming up this summer? Do you have season tickets to a favorite sporting event? Do you usually spend some time with your horse in the summer exploring new trails or even traversing old favorites? In other words, step out of the cool shadow of holiday memories, and look ahead to the warm embrace of the events that are soon to come.   

You can also help your business move past the "blahs."  Don't let your post-holiday weariness spill over into your communication with customers.  You want to be that person who perks them up; so when they get off the phone they say, "Wow, I'm really glad I spoke with [your name] today!"  Don't assume that customers are overloaded from the holiday sales rush and tired of hearing from you - continue low-level outreach.  Let them know your business is not taking a break after the holidays and is ready to serve them!

Find those bright spots in winter; create those bright spots in winter.  And the promise of spring will not be far behind.