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Horse Sense Business Sense
6919 Meadows Town Road
Marshall, North Carolina 28753

Phone: (828) 683-7304
Fax: (828) 683-6281
E-mail: josie@horsesenseotc.com




Business Sense is a proud member of the
Horse Sense OTC Family









Horse Sense Business Sense helps professionals in the many fields of Equine Assisted Practices offer top-level programs in their communities through workshops/trainings, symposiums & conferences, consulting & immersion programs, curriculums, a working student program, and much more.

Over a decade ago, Horse Sense began the journey into becoming a top-notch EAP/EAL facility. We are eager to help other Therapeutic Horsemanship, Equine Assisted Psychotherapy and Equine Assisted Learning programs make it, and make a difference, in their community.

Join the Herd! Learn how Working Together Works!

What's New at Business Sense?


What Does it Mean to be a Trailblazer?

By working in the field of Equine Assisted Practice, you are a Trailblazer.

In 2007, Horse Sense first developed its Trailblazer Program as a way of uniting EAP/EAL Trailblazers out there into a "herd," so we could explore the unchartered territory together, sharing our purpose and direction. Throughout the years, we've learned about what kind of learning platforms work best for generating consistent support from peers and colleagues. We've also become more focused on providing thorough support and education for those wanting to learn more about horse psychology and natural horsemanship. With this information, we decided to restructure the Trailblazer Program into what it is today.

The exciting new elements we've added to the Trailblazer Program are the MasterMind Groups and the Trailblazer-only telecalls focused on supporting Equine Specialists & the horses they care for.

The idea behind the MasterMind groups is to form into small groups to focus on specific needs for you and your company. By regularly coming together and brainstorming about the nuts & bolts of running a business, you'll be able to learn and share with others in the field, needing help with the same things. These MasterMind groups will cover marketing, getting paid, contracts, program design & development, etc.

There are 2 very important people who are helping us deliver these MasterMind meetings, so we can keep the groups small and offer more than one at a time. We want to extend a special thank you to Stephanie Bowman, from Turning Point, LLC in South Carolina and Kathy Taylor, from HerdWise in Texas. Without their collaborative spirits and shared desire to help, we wouldn't be able to offer our Trailblazers so much good stuff! Thank you both for ALL you do!

In the past incarnation of the Trailblazer Program, we did offer Trailblazer-only telecalls but they were often focused on business development - a topic we've decided is more appropriately addressed in small, interactive groups rather than single occurrence telecalls. So now we are offering telecalls that focus on the heart of everyone's EAP/EAL business: the Horse. It was finally time to take the reigns and be sure that our Trailblazer members could learn more about assessment and suitability of horses for EAPractices, as well as get a deeper education about horse psychology, herd behavior, and horse and human body language. Shannon and Richard are devoted to keeping any herd healthy in mind, body and spirit, and want to share their passion and educate!

This new program is only a month old, and we are beginning to pool together some interest for the MasterMind groups and schedule upcoming telecalls. If you want to learn more about what this membership includes, you can click here to read up on it.

We are exciting about the future of Trailblazers - of all the Trailblazers in this field, bringing their own ingenuity and inspiration to this growing field. Thanks for being a part of our larger herd, and steering us all in a good direction.

Josie Mosser
Business & Marketing Director


How Thinking Outside the Box Helped Our Clients - and How it Can Help Yours!

As equine therapy practitioners, it’s our job to bring our knowledge and experience to the arena every day as we work with clients, helping them through the therapy process.

We have worked to learn the best ways to help our clients. But, sometimes we get to work with a client or group of clients who test our skills – who push us outside of our normal comfort zone, and challenge us to think up new ways to facilitate the therapy process.

On our farm we were blessed to work with just one such group – a particularly challenging group of teen boys who had found themselves in a juvenile detention center. Perhaps not surprisingly, these boys weren’t all that interested in the traditional therapy process.

When they got in the ring with the horses, they didn’t want to talk about their feelings or experiences – they weren’t really too down with verbal communication much at all. Traditional modes of talk therapy were clearly out.

So, we were faced with the challenge of how to help these teens work through their often deeply troubled issues in some other way. If we wanted to help them, we were going to need to think outside the traditional therapy box, even the “traditional equine therapy box”!

Out of that work, we developed our new Skill Cards, which I am so pleased to be able to share with you. Through trial and error, we learned from these boys that one of the best ways to reach them was to focus on a specific task that required them to get outside of their own heads a bit. They didn’t need to talk about their feelings for the sake of talking, but they did need to focus on a specific skill or concept, outlined on their skill card.

As these Skill Cards evolved, each card talks about a particular personal skill that these boys may have been learning how to deal with, such as understanding their anger or paying attention to their physical environment. There was a link between that skill and a horse fact, with information about how skill might apply to them in real life. So, for “understanding your anger” the horse fact gave a hint about how horses express their anger or fear, and then information about how humans may best process their emotions as well.

The boys would then think about (and inevitably end up talking about) how that skill card and horse fact related to them and their personal situation.

The cards proved remarkably effective at breaking through to our boys from juvie – so effective that we figured they might be helpful with our regular clients as well!

Those boys taught us that by thinking outside of the box and being a little creative, we could help even more people.

Our new skill card set is the result of our trial and error process. We took those initial 15 cards that were created for the boys and developed a full set of 50 cards, which we are incredibly proud of. They can be used with a wide variety of therapy & learning clients to address a whole range of issues and personal skills.

We took the cards to the EAGALA conference in March, and we had a fantastic response.

And now, they are available to all of you! And the best part is that the proceeds from these cards go to our Scholarship Fund, which supports organizations or people who want to work with us but can’t because of limited resources. When you buy a set of cards, you will not only get a valuable resource to use in your own therapy practice, but you will be helping others as well. We’ve had really remarkable results so far, and I know you will too.

Interested in getting your own skill card set for your therapy & learning program? Fabulous – click here.


Natural Horsemanship, Parelli and Their Influence on Equine Assisted Psychotherapy & Learning

There's no doubt that for me, Pat and Linda Parelli have done more to improve my skills as an EAGALA-model Equine Specialist and to support the field of Equine Assisted Psychotherapy & Learning than any other Natural Horsemanship practitioner out there.

And based on the research I've been conducting, you think so too.

I've spent the past few months interviewing many different equine specialists who practice EAGALA-model EAP/EAL, as well as many different therapists and horse professionals in an effort to find answers to questions like:

  • What are the responsibilities of the ES to the client? To their co-facilitator?
    To the horse(s)?
  • What are the key characteristics of a quality equine specialist?
  • How do you select and support a great EAP/EAL horse?

I've also had a survey out there gathering data on equine specialists (click here to participate!), as I seek to determine basic demographics about who is in this field and what their influences and backgrounds are. Some interesting data has appeared as a result, which I'm eager to share in my new book, due later this year.

Click to read more ...

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