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Horse Sense Business Sense
6919 Meadows Town Road
Marshall, North Carolina 28753

Phone: (828) 683-7304
Fax: (828) 683-6281




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Horse Sense Business Sense helps professionals in the many fields of Equine Assisted Practices offer top-level programs in their communities through workshops/trainings, symposiums & conferences, consulting & immersion programs, curriculums, a working student program, and much more.

Over a decade ago, Horse Sense began the journey into becoming a top-notch EAP/EAL facility. We are eager to help other Therapeutic Horsemanship, Equine Assisted Psychotherapy and Equine Assisted Learning programs make it, and make a difference, in their community.

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What's New at Business Sense?


Getting Past the Wintertime Blahs

The holidays are actually over. You have even managed to put the last of the holiday decorations away until next year. The end of the year seemed to race by; in contrast, January and February feel as if they are dragging on forever. You have the wintertime blahs. One of the defintions of blah is: "a state of weariness, boredom or a general lack of interest in life."

How do you move past the "blahs?"  First, don't wait for someone else to do it for you.  YOU have the tools to move forward. Look ahead in your calendar. Is there a vacation coming up this summer? Do you have season tickets to a favorite sporting event? Do you usually spend some time with your horse in the summer exploring new trails or even traversing old favorites? In other words, step out of the cool shadow of holiday memories, and look ahead to the warm embrace of the events that are soon to come.   

You can also help your business move past the "blahs."  Don't let your post-holiday weariness spill over into your communication with customers.  You want to be that person who perks them up; so when they get off the phone they say, "Wow, I'm really glad I spoke with [your name] today!"  Don't assume that customers are overloaded from the holiday sales rush and tired of hearing from you - continue low-level outreach.  Let them know your business is not taking a break after the holidays and is ready to serve them!

Find those bright spots in winter; create those bright spots in winter.  And the promise of spring will not be far behind. 


Match-Making Clients and Horses

One of the things I guard against, in all this talk of categories and quadrants and such, is thinking that a particular Horsenality™ is the best or only horse for a given diagnosis or situation. I want to guard against match-making the horse and the client. Although I may have suspicions about which horse is going to be a great fit for a given client, I’m almost always going to start out with that horse in a group of horses, giving the client and the horse a chance to determine for themselves what happens next! I’m interested in being open to “mutual choosing,” such as happens when the horse and human appear to select each other. If left up to simply my choice of a particular horse for a client, many wonderful learning moments might never have happened. Some of the most insightful sessions have happened when I allowed the horse to choose the client!

The Healthy Horse and EAP/EAL

One of the key questions that came up in the process of researching this book and having these conversations is: What is a healthy horse? Young or old, healthy or unhealthy, horses offer feedback when being invited into relationship. We ask them to do all sorts of things, tolerate various forms of sensory input, and even put up with situations involving a great deal of repetition. This is perhaps the more import- ant question one should ask before selecting any horse for session, certainly out of a sense of responsibility toward the horse’s well-being, but also because it makes sense that a horse cannot be fully balanced or appropriate for client interaction without being healthy, depending on the kind of interaction. So I’ll try to define a healthy horse. A healthy horse is sound, not just in body, but in mind and spirit as well. She is getting her basic needs...

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Opening Doors

A friend of mine recently shared her family's New Year's ritual and I wanted to share it with you.

Of course, at midnight, there is merry-making and the new year's first kisses and hugs and shouts of "Happy New Year!"  But, then the family gathers around the back door of their home, opens the door and shares memories (good and bad) of the year just passing.  It's a time to thank the year for all it has brought to them.  They close the door and head to the front of their home.  Opening the front door, they talk about all the things the new year might bring - their hopes and dreams and goals.

It's a very symbolic ritual of what we've been talking about - planning ahead for your business and then appreciating what has worked and considering what has not, and then looking forward yet again.  Before that door closes on 2015, take a few minutes to appreciate your business and what you've accomplished in the past year. And, then open the door to the new year just beginning!

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